DIPLOMA IN AIRLINE STUDIES


"With the tremendous growth of the world's economy the Airline industry is soaring in profitablity hence leading to rapid expansion of the Industry.Traffic of both passenger and Cargo has doubled leading to an acute need of Human Resource in Airline Industry.Welcome aboard and see where you fit in our globalised Airline Studies courses."-Geoffrey Gatimu.Dean Airline Studies

AIRLINE MARKETING

OBJECTIVES To equip prospective Airline Marketers with skills on how to stay ahead of the competition

DESIGNED FOR-

  • Recently appointed Airport Managers
  • Marketing Coordinators
  • Customer Program Controllers
  • General Sales Agents
  • Anyone who is aspiring to be an expertise in the above positions in the airline industry.

COURSE CONTENT-

  1. Customising products and services to satisfy the needs of our target audiences
  2. Efficient Marketing Segmentation and SWOT analysis
  3. Advantages and disadvantages of distribution channels
  4. Selecting the most efficient promotional strategy
  5. Developing and implementing annual Marketing plan
  6. Selecting control procedures to monitor Marketing plan implementation
  7. Setting up control procedures to monitor Marketing plan

Entry Requirements • D+ in KCSE
COURSE DURATION: 6 MONTHS
EXAMINING BODY: IATA SINGAPORE

AIRLINE FINANCE AND ACCOUNTING

OBJECTIVES: To equip the prospective Airline Finance and Accountant with in-depth knowledge of the basic Airline accounting procedures and managerial skills in order to increase customer satisfaction and profit levels in an airline.

DESIGNED FOR-

  • Financial officers and Accountants
  • Treasury Managers
  • Station Accountants
  • Business unit managers
  • Cost Analysts
  • Business Analysts

COURSE CONTENT-

  1. Airline Financial reporting
  2. Financial Statement analysis
  3. Airline cost of Capital
  4. Financial Ratios and importance to measure performance
  5. Airline capital structure and cost classification
  6. Sources and Application of funds
  7. Cash Management and Financial PlanningAirline Financial Control
  8. Capital Budgeting
  9. Aircraft Leasing And Accounting issues

Entry Requirements : D+ in KCSE
COURSE DURATION: 6 MONTHS
EXAMINATION BODY: IATA SINGAPORE

AIRLINE CUSTOMER SERVICE

OBJECTIVE The course is eqiuped to prepare the Learner on how to deal effectively with customers who serve as the backbone of every Organisation.The Customer service personnel will understand various typesneeds and behaviours of airport customers i order to serve them well.

DESIGNED FOR.
* Entry level Employees

COURSE CONTENT-

  1. The Airport Environment
  2. Airport Customer TypesNeeds and Behaviours
  3. Cross-Cultural Awareness
  4. Characteristcs of Airport shops
  5. Proffesional Salesmanship
  6. Handling Complaints and Returns
  7. Customer Service Measurements
  8. Loss prevention
  9. Trends in Customer Service

ENTRY REQUIREMENTS D+ or its Equivalent
COURSE DURATION: 6 MONTHS
EXAMINING BODY : IATA SINGAPORE

CARGO MARKETING

COURSE OBJECTIVE:-The course equips Cargo Marketers with Fundemental tools and reap immediate results Identify and implement a strategic marketing plan for a company

DESIGNED FOR-

  • Cargo sales proffesionals
  • Marketing and Sales Managers
  • Regional or District Sales Managers
  • Airport Mangers
  • Cargo Marketing Consultants
  • Any body willing to work in a cargo oriented environment

COURSE CONTENT-

  1. The Air Cargo Marketing
  2. The Marketing Plan and Pricing Strategies
  3. E-Market Opportunities
  4. Quality Control
  5. Trade Parterns
  6. Legal Aspects of Air Cargo Carriage
  7. Selective Marketing
  8. Advertrising

ENTRY REQUIREMENTS: C PLAIN IN KCSE
COURSE DURATION :6 MONTHS
EXAMIING BODY:IATA SINGAPORE

STATION MANAGEMENT

COURSE OBJECTIVES # To equip station Managers with skills needed tocarry outtheir duties and interrelationship of various functions at the airport which affect their role

DESIGNED FOR Ground Handling Managers and Ground Handling Companies

COURSE CONTENT-

  1. Cooperation with airport Authorities
  2. Handling Agreemnts and Services for other Airlines
  3. Fraud Prevention
  4. Airline Catering Activities
  5. Calculation Of Staff
  6. Ramp Safety
  7. Aviation Security
  8. Baggage Handling

ENTRY REQUIREMENTS D+ IN KCSE
COURSE DURATION : 6 MONTHS
EXAMINATION BODY: IATA SINGAPORE